Tips and strategies for WhatsApp marketing campaigns
A dormant list looks like free revenue and behaves like a landmine. How to decide who is worth waking, what to send them, and when to let a contact go.
Most broadcast advice is about copywriting. The things that actually decide whether a campaign works are list quality, segment size, frequency and send timing.
Diwali falls on 8 November. Here is the five-week runway — template approvals, tier headroom and a day-by-day message calendar for the festive window.
Gyms do not lose members at renewal. They lose them in week three. Messaging flows for trial conversion, the attendance drop-off window, and renewals that land early.
Skip the generic FAQ bot. Six chatbot flows with triggers, branching logic and message copy — lead qualification, order status, booking, and three more that pay back.
Ten thousand WhatsApp messages can cost ₹3,000 or ₹9,000 depending on message mix. Work through four realistic scenarios and build your own campaign budget.
Salons lose money to empty chairs and clients who drift after one visit. How to automate booking, reminders and the rebooking nudge that brings people back on cycle.
Open rate is the least useful number on your WhatsApp dashboard. Nine metrics that actually predict revenue and account health, and what each one should tell you.
India's DPDP rules phase in from November 2026. See what a compliant WhatsApp opt-in looks like, which consent records to store, and how withdrawal must work.
One WhatsApp number, several agents, no crossed wires. How to structure assignment rules, ownership and response times for a team of three to fifteen people.
A reminder cascade that lets patients confirm, reschedule or cancel in one tap — plus the message timings, the privacy rules, and what to send after the visit.
From 1 October 2026, Meta starts charging for WhatsApp service messages and in-window utility templates. Here is what changes and how to prepare before the date.