WhatsApp Quality Rating Dropped to Low? A Recovery Playbook
A red or yellow WhatsApp quality rating blocks tier upgrades and can pause templates. Here is what causes it, how to diagnose the source, and a 14-day recovery plan.
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Hi! 👋 Welcome to our store. How can I help you?
10:30 AM
I want to check my order status
10:31 AM ✓✓
Sure! 📦 Your order #1234 has been shipped. Track here: tracking.link/1234
10:31 AM
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A red or yellow WhatsApp quality rating blocks tier upgrades and can pause templates. Here is what causes it, how to diagnose the source, and a 14-day recovery plan.
Your WhatsApp template category decides your per-message rate. See how Meta assigns categories, what each costs, and how to write notifications that qualify as utility.
WhatsApp caps how many people you can message each day, starting at 250. Here is the full tier ladder, how upgrades are triggered, and how to move up faster.